{"id":429,"date":"2023-08-22T15:45:03","date_gmt":"2023-08-22T15:45:03","guid":{"rendered":"http:\/\/www.kashikaricoop.com\/?p=429"},"modified":"2023-10-03T12:40:58","modified_gmt":"2023-10-03T12:40:58","slug":"sustainability-meets-style-imanu-discusses-direction-of-his-ethical-fashion-brand-14saintdenis","status":"publish","type":"post","link":"http:\/\/www.kashikaricoop.com\/index.php\/2023\/08\/22\/sustainability-meets-style-imanu-discusses-direction-of-his-ethical-fashion-brand-14saintdenis\/","title":{"rendered":"Sustainability Meets Style: IMANU Discusses Direction of His Ethical Fashion Brand, 14SAINTDENIS"},"content":{"rendered":"

<\/p>\n

With new music on the way and his biggest tour thus far on deck, IMANU<\/a> is having no trouble staying busy. <\/p>\n

Now throw in the launch of his upcoming fashion brand into the mix for good measure, and it’s easy to recognize why many perceive this to be his breakout moment for the taking.<\/p>\n

The EDM.com Class of 2023<\/a> star has never had trouble keeping his thread game sharp, but working alongside Cynthia Liu, he’s now seeking to make an impact on the broader industry with 14SAINTDENIS. <\/p>\n

\n
IMANU.<\/p>\n

Farhad Khodadadzade<\/a><\/p>\n<\/figcaption><\/figure>\n

The fashion brand, IMANU tells us, has been roughly three years in the making with pieces that seek to embody a distinctly industrial feel. He says in an ideal world he aspires to converge the worlds of fashion and music in a live performance capacity, though he’s also completely content with keeping these two creative hemispheres completely separate. <\/p>\n

In a world where music is almost entirely digital, it’s a much larger undertaking for an artist to begin developing and delivering physical products. But IMANU’s hardly a tourist in the sector and has demonstrated a willingness to become a student of the game while simultaneously seeking to deliver quality materials that are ethically sourced. <\/p>\n

We caught up with IMANU and Liu to hear more about their journey and the launch of their 14SAINTDENIS brand.<\/p>\n

\n
IMANU.<\/p>\n

Farhad Khodadadzade<\/a><\/p>\n<\/figcaption><\/figure>\n

EDM.com: How long has 14SAINTDENIS been in the works? Does your interest in fashion predate your interest in music?<\/strong><\/p>\n

IMANU: <\/strong>I started talking with Cynthia Liu about launching a fashion brand together only a couple\u2014let’s say two to three years ago. I’ve been making music for about 11 years at this point! If you look at some of my older press photos you can definitely see that the fashion got involved way later.<\/p>\n

EDM.com: From design to supply chain to manufacturing, launching a fashion line is no walk in the park. Can you talk about the genesis of the project and the first steps you took in order to make it a reality? <\/strong><\/p>\n

IMANU: <\/strong>There’s so much more work behind a single piece of clothing\u2014let alone a fashion brand\u2014than I first expected! Luckily with Cynthia’s experience in the field it’s been going smoothly.<\/p>\n

We decide everything ourselves, from the measurements, fabrics, threads, weights, hardware, sowing techniques and more. Then, you’ve got to make a cohesive collection, produce samples, note what needs to change, produce samples, et cetera.<\/p>\n

Ours contains about 20 pieces, and producing your first collection definitely costs the most time and money. Once you’ve got your patterns down you can produce variations way more easily.<\/p>\n

EDM.com: If you had to pick one song of yours that most encapsulated the direction of 14SAINTDENIS, what would it be? Why?<\/strong><\/p>\n

IMANU: <\/strong>I’m not sure if I would associate any of my music to the clothing side of things! I’d say a lot of my music is more melancholic, soft and pretty while the fashion side of things is cold, dark and industrial. I would choose something like “ENTROPYYY” by Lorn if I had to pick a song.<\/p>\n